AOL Launches Mobile Gaming Channel

March 31st, 2008 by admin

AOL plans to announce today that it is offering free WAP-based mobile games to wireless subscribers, so they don’t have to download anything to the phone. Such games as Call of the Pharaoh, Space Wars and Ice Fishing will be provided by Cellufun through AOL’s mobile portal. The free games will be subsidized by ads sold by AOL’s Third Screen Media.

The Cellufun “Call of the Pharoah” game relies on a pyramid scheme to get other players to join. Cellufun also makes “The Mobile Ring,” a political boxing game where Obama and Clinton can square off against each other. The game has been played more than 2 million times in the past four months.

Clearly, the gaming industry understands the appeal of mobile gaming and that users are becoming much more comfortable playing games on their cellphones. It really shouldn’t be long until cell phone users are 100% comfortable wagering on sporting events and playing casino games on their cellphones.

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