Bodog Prepares Entry into Chinese Market

March 3rd, 2008 by admin

Following Francis Lui, deputy chairman of the Galaxy Entertainment Group announcing that Galaxy is preparing to enter the China mainland i-gaming market, Bodog Entertainment, also recently announced an aggressive Chinese ad campaign and a new Chinese web page to recruit Chinese customers. “2008 is a big year for the Chinese and Bodog,” Bodog Founder and CEO Calvin Ayre announced. “We want our Chinese customers to know that Bodog has the same Beijing Olympic spirit to achieve the best.”

Bodog has taken aim at the lucrative worldwide Chinese market by recently establishing a Chinese language customer service phone line (1-888-988-6828). Bodog now offers customer service in both Mandarin and Cantonese to its Chinese customers. China’s enormous population represents a huge as yet untapped market for Internet gambling. Companies are already jockeying for position, anticipating when the Chinese government will regulate their online gambling industry.

With both Galaxy and Bodog announcing plans to support Chinese players it can only mean that they are anticipating the upcoming regulation of the Chinese internet gaming market and are positioning themselves to be the first to enter the market. When Francis Lui, the deputy chairman of the Galaxy Entertainment Group spoke about Galaxy entering the Chinese market, he mentioned that to achieve entry into the Chinese market, online operators will have to win the trust of the Mainland government through their ability to manage players and avoid any adverse impact on the community, they also need to be able to address the concerns of China’s regulators over age verification, fraud and gambling addictions.

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